Icarus
The public-facing brand and the cloud network customers use. Climate Positive Cloud Infrastructure, sovereign Australian IaaS, launching mid-2026.
About Icarus
About Icarus — the world's first climate positive cloud.
Icarus is the world's first cloud network with a carbon-negative footprint — sovereign Australian IaaS engineered to offset more CO₂ than it consumes. The brand sits inside an institutional spine: Icarus is the public face, IDEN is the operating entity, and UmbrellaNET is the parent.
The institutional story
Three layers, one network.
IDEN — Icarus Data Exchange Network
The legal operating entity. IDEN appears on contracts, invoices, regulatory filings, and the WHMCS portal footer. Marketing-site copy uses "Icarus" except where the legal entity reference is required.
UmbrellaNET
The parent. Icarus is a wholly-owned UmbrellaNET subsidiary. Customers buying sovereign infrastructure for regulated workloads need a vendor with a parent balance sheet behind it, not a stand-alone cleantech startup.
Founder pedigree
Founded by veterans of Australian telco, managed services, and IaaS — backed by UmbrellaNET.
The team has shipped national networks, run managed services for enterprise customers, and operated cloud infrastructure on the buyer's side and the operator's side. Public bios sit alongside the formal launch announcement; the brand is intentionally institutional rather than personality-led.
Why this exists
Two facts shape the company's reason for being.
First, data centres globally consume electricity at the scale of a top-10 nation and emit roughly 2% of global CO₂ — on par with aviation. Demand for cloud is accelerating.
Second, the existing "green cloud" claims don't solve this. The dominant model is carbon-neutrality via Renewable Energy Certificate (REC) purchase — the underlying facilities still emit. Offsets sit on top of a high base rather than on top of a reduced one.
Without architectural change, the cloud becomes a top-five emissions sector inside the decade.
Icarus inverts the order. The architecture is solar-powered, distributed-by-design, and engineered for lower draw per unit of compute. Verified offsets sit on top of the already-reduced base. The result lands below zero — and the methodology is published for anyone who needs to defend it inside a board pack. See methodology for the working.
Mission
Provide the world's most advanced, eco-friendly distributed data exchange network — enterprise-grade in performance, security, and redundancy, climate-positive in operation.
The mission is the spine; it doesn't change between marketing campaigns.
Where this is going
Built to scale.
The institutional posture — UmbrellaNET parent, IDEN entity, sovereign Australian footprint — is designed for an outcome that strengthens the network's climate-positive position, whether that's an IPO when the metrics support it or an acquisition by a vision-aligned infrastructure operator. The destination matters less than the integrity of getting there: the carbon-negative claim is non-negotiable, and any future ownership has to inherit it intact.
What we won't do
The negative-promise list.
- We won't claim a number we can't show the workings on.
- We won't substitute offset purchases for emissions reduction at source.
- We won't publish facility addresses — sovereignty and security come ahead of marketing visibility.
- We won't run a managed-services or co-location product at launch. One product, done well, is the constraint.
Launching mid-2026
Be among our founding customers.
Founding-customer benefits available through August 2026 — early access to the launch cohort, locked early-adopter pricing, and a direct line to engineering during the ramp.
The methodology, in one read
Read the working behind the carbon-negative claim.
Concise, sourced, and updated whenever any of the architectural layers change.